Brand guide
“A corporate identity is the visual representation of a company or brand. It's the look of your brand. A corporate identity is basically everything that you can perceive with the eye. It's the impression you make on people, even before you open your mouth.”
CurTec would like to characterize itself as a professional organization in all areas. An unambiguous and consistent presentation of our company is of great importance and is supported by a (good) corporate identity.
Our company name, logo and colors are key elements of our corporate identity and we ask everyone who communicates on behalf of CurTec to respect them:
Company name
CurTec is a brand name. It is important that it is written correctly at all times: with capital letter C and capital letter T.
Exceptions: In e-mail addresses and URLs (all lowercase).
CurTec logo
The logo is part of the brand. It is important that this is applied in correct form and proportion in the correct colors at all times. For correspondence we use the logo with tagline in five languages:
Choose a version that matches the language of the communication or document.
A logo without a tagline is also available for communications where it is irrelevant or not applicable (due to available space or applied technology):
Colors
If you apply the logo on a white background, you should use the following colors:
- Cyan (100% – HEX # 00aeef – RGB 0/174/239)
- Black
For use on a dark background, the logos are also available entirely in white. Please contact us for a scalable file.
